Baustoff + Metall
You do. We do the rest.
New Brand Identity
Bronze at the 2023 BoB Awards
Service as a USP
The Problem
Competition among building materials suppliers is fierce. More often than not, it comes down to price — making it difficult to communicate real added value.
The Approach
Service is a critical factor in the building materials trade: materials must arrive on site on time, and people on the job don’t have time to deal with deliveries, schedules, or paperwork. Baustoff+Metall recognized this early on and stands out from the competition through its strong service offering. The newly developed claim, “You do it. We do the rest.”, captures this promise perfectly.
The idea
The new brand identity translates a key industry insight into a clear message: people want to focus on their work — not on solving additional problems.
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