Endress + hauser
TEAM UP TO IMPROVE
Marketing Communication / Awareness / Brand Messaging
Emphasizing the brand spirit
The problem
Endress+Hauser is a leading global provider of measurement and automation technology for industrial and laboratory processes. Following an extensive strategic process, the company set out to communicate its new positioning as a trusted partner for process improvement. The image campaign was primarily designed to raise awareness of the company’s digitalization capabilities across its key industries.
The approach
With our brand awareness campaign #TeamUpToImprove, we demonstrated in a very bold way for a B2B company that genuine partnerships always make the difference. The moving image campaign dramatizes the thrill of diving, climbing, or trapeze gymnastics and can be used multifunctionally across many channels. Global target groups first learn that with a true partner—as in extreme sports—you can master any challenge, even in industrial processes.
The idea
Instead of getting lost in the attention economy with purely technical facts, we highlight a defining characteristic of Endress+Hauser — its partner spirit — as the emotional core of the brand.
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