Metrohm
Good Vibes
Brand Experience / Product Launch
Shortlisted for the BoB Award 2024, Finalist at the Effie Award 2024
Mixing heritage with joy
The Problem
Metrohm is one of the world’s leading manufacturers of high-precision instruments for chemical analysis. As the market leader in titration, the Swiss company aimed to be recognized as a relevant player in the field of spectroscopic analysis. To achieve this, it needed to successfully launch a new device with a strong USP in terms of ease of use.
The Approach
The new product is so well designed that it puts an end to boring routine work in the lab. Ultimately, it puts everyone who uses it in a good mood. With “GOOD VIBES. Made in Switzerland,” we captured both Swiss quality and the insight of “good mood” in a single idea. We collaborated with a well-known Swiss alphorn player who not only composed an original track for the campaign, but also became the centerpiece of a holistic and emotional brand experience.
The idea
The campaign introduced an unexpected sense of joy and fun into the highly conservative world of laboratory analysis.
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