Schaeffler
Drive your career
Employer Branding
Shortlisted for the BoB Award 2022, Finalist at the Effie Award 2023, Gold at German Brand Award 2024
Reach talents in new ways
The Problem
The Schaeffler Group, a global automotive and industrial supplier, urgently needed qualified talent across multiple locations to drive key future initiatives. However, many potential candidates did not perceive the company as a modern high-tech player, but rather as a traditional, somewhat outdated corporation.
The Approach
Based on data-driven personas, we identified the mindset of people who want to make a real impact in their careers. From these insight, we developed the employer value proposition “Drive your Career” and translated it into a digital campaign that reaches talents exactly where they spend their time — across social media and video platforms.
The idea
Instead of classic recruiting communication, we delivered an inspiring career message embedded within the target audience’s everyday media consumption. The result: what began as a local recruiting initiative evolved into a highly relevant movement for ambitious talents — so successful in Germany that it was later rolled out globally.
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