Wieland
ECOLINE EXPERTS
Product Launch / Campaign
Community instead of just selling
The Problem
A major setback for all companies that process alloys: Lead must be phased out in the future! The outcry is therefore immense. The concerns are even greater. This is because lead-free alloys have generally been far less efficient and more complex to handle up to now.
The Approach
It is precisely this gap that serves as the insight trigger for our campaign. While the competition largely leaves customers to fend for themselves with new lead-free products, we combine the launch of the innovative Wieland lead-free product line “ecoline” with the promise to comprehensively support customers through the transformation.
The idea
Instead of advertising the product, we’re promoting a new sense of togetherness – summed up with the campaign slogan “Let’s go lead-free!”
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